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08-04-2005
FARAH ANNOUNCES RUGBY LEAGUE SPONSORSHIP WITH EXTENSIVE SKY TELEVISION COVERAGE.
Menswear manufacturer FARAH has announced further advertising coverage for the brand, entering into an agreement to place advertising at five Rugby League clubs.
The brand has secured 15mtrs / 45 foot advertsing banners in key camera locations with the clubs from April to October 2005.
The deal gives the brand coverage in 30 televised fixtures, offering further support to the brands retail distribution.
Local area’s will also benefit from the fixtures that are not televised, as the advertising will remain present for all fixtures played.
The clubs involved are: London Broncos, Bradford Bulls, Leeds Rhinos, Widnes Vikings and Hull FC
The first televised fixture is Leeds Rhinos v London Broncos on April 9th.
For more information please contact Ben Muis, Head of Product Development, on number 01376 502345 or via email on bmuis@farah.co.uk or Peter Abbiss, Managing Director via email on pabbiss@farah.co.uk
| | 10-12-2004
FARAH CONFIRMS ENTRY INTO SPORTS ADVERTISING
Farah is pleased to confirm the second part of our advertising package for the coming year. After the announcement of the Christmas Bus Campaign earlier this month, we have now completed negotiations for the first Sports related advertising.
As of this Monday, December 13th 2004, we will be sponsoring 20 meters (over 60 foot) of advertising space along the Craven Cottage field at Fulham Football Club. This is for the remainder of the current Premier League season.
The first game that will feature our advertising is Fulham FC v. Manchester United, which is LIVE on SKY sports 1 television this Monday. Kickoff is 8 p.m.
The intention is to have this advertising space dedicated to Farah until February, after which the space will be used in support of the newly launched Savane brand.
| | 10-12-2004
FARAH BRAND INCREASES ADVERTISING LEVELS BY OVER 20 PERCENT.
Farah is launching its first Christmas advertising campain this year in support of its stockists during this important selling period. The brand is utilising the proven bus-side format again, increasing the number of buses in London and Dublin by over 30% versus its record autumn advertising efforts.
The campaign commences on the 13th of December and will run well into January 2005.
The company also announced that it has serious plans for associating the brand with targeted televised events during 2005. This association involves sponsorships of events that draw in excess of two million television viewers nation-wide during all key periods. Plans for this are in the final stages of negotiation and will put the Farah brand in front of targeted television viewers for the first time in the last decade.
The campaigns are expected to provide Farah’s valued retail stockists with essential support during the Christmas period and beyond.
| | 13-08-2004
FARAH EUROPE STREETS AHEAD WITH BUS ADVERTISING CAMPAIGNS
Farah, Great Britain’s best selling manufacturing trouser brand, is about to launch the brand’s third major bus advertising campaign, again marking the largest advertising campaign in its history. Farah is hoping to top the success of the campaigns run during the last year with even more buses promoting the brand across the UK and Ireland.
The campaign will commence in the latter part of August and will support the launch of the three new Farah ranges: the expanded Farah Core, the completely reviewed Farah Weekend and the new Farah Premium Tailoring collection.
The campaign size has been increased by more than 50% versus last year. It will be featured on almost 1250 buses in cities including London, Birmingham, Glasgow, Manchester, Belfast and Dublin covering all major routes.
The campaign is expected to provide Farah’s valued retail stockists with essential support during the autumn launch period. It is also believed to further boost Farah’s already impressive increases in sales.
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